Craftsmanship spun in an area rich in nature.
Gear and roasted beans created by a "roaster who doesn't like coffee”
The videos and photos posted on SNS and the items produced. There is an air of sophistication with a hint of ruggedness, and a hint of playfulness. All of them match perfectly with the atmosphere of the log cabin. Such a world view of Hayama Log Cabin Coffee has many deep-seated fans.
For this interview, we visited the log cabin where Mr. Yamaguchi lives and asked him about his encounter with coffee and his passion for Hayama Log Cabin Coffee.
To tell the truth, I was never much of a coffee drinker to begin with. My favorite beverages are white water and tea ...... I used to work in sales as a company employee, and when I had a meeting with a client, coffee was always served. However, there was never a good time to drink it during the meeting, so I had to finish the cold coffee in one gulp on my way home. That was really a painful experience.
Moving to Hayama was a big trigger for me. I used to live in Yokohama and was busy working in sales every day. I felt that the work was worthwhile and the harder I worked, the more money I made, but one day I realized that no matter how much money I made, it was meaningless if I couldn't spend it on things I liked. So I decided to quit the company and am now working freelance helping out with PR work.
In reviewing my way of life and lifestyle in this way, I decided to live in Hayama. You may think of Hayama in terms of the ocean, but I was drawn to its mountain and forest landscapes. I also love cars and drive an old Jeep, so I wanted to live in a log house that would match my world view.
I took up coffee because it seemed to go well with the world of the log house. I wasn't very good at it, but when I bought the proper equipment and beans and tried brewing it, I thought it would be delicious.
Mr. Yamaguchi uses an analog roasting machine called a "sample roaster. It can roast beans in small quantities, and is often used by people who use large roasters to try out new beans. Mr. Yamaguchi uses this roasting machine because he insists on "roasting by hand. He likes the slightly smoky flavor it produces. He says, "If you use a machine, you can roast it numerically, but I think the taste changes depending on my mood. I have a selfish hope ...... that the flavor will come out better if I bake everything by hand. To be honest, it's hard work to bake everything by hand, little by little, and sometimes I get tired of it.
But in the end, I am not completely addicted to the "taste. Even now, I sometimes find it hard to drink, and I'm probably not very good at it. But I like the appearance of coffee. I don't know how to say it...... like the color and shape of the beans, and I also like the gear. For example, it is fun to coordinate them, like, "Let's match this server with ORIGAMI's red dripper. It's fun to be able to photograph it and express my favorite view of the world.
Thank you very much. So, as I roasted beans, I got into gear. As I thought, "I wish there were more tools that combined these materials," I also began to think about making my own.
Yes, I do. I make everything myself. Roasting beans is one thing, but I guess I like using my own hands. As I made the gear I wanted to use myself, I gradually began to sell it.
Mr. Yamaguchi sometimes goes out to the sea on his motorcycle to brew coffee. He wanted a compact canister to carry the right amount of beans, and this product was inspired by a drop can. He gets the cans and paints them with his own hands.
Mr. Yamaguchi also welds the steel. In addition to the coffee gear he sells, many of the furniture in the log house is also handmade. The dripper stand was made to match the ORIGAMI drippers. I thought the black base color would match all three colors of drippers I have: red, navy, and matte gray.
I have no particular plans to open a physical store, and I hope to continue selling my products online. Thankfully, the number of customers is increasing, but I don't want to do too much, and I want to focus on the range of products I can make with my own hands. Although I am allowed to work as a roaster now, I would also like to focus more on making gear in the future. I would like to make not only tools for making coffee, but also coffee tables and furniture, for example. It would be great if I could freely create items that have the word "coffee" in their name. I would like to continue to shape the fascinating world of coffee as I envision it.
Interviewer: ORIGAMI JAPAN
Photo: Tomohiro Mazawa
Click here to see ORIGAMI EC's special order dripper stand by Toru Yamaguchi of Hayama Log Cabin Coffee.