Located in the heart of London’s West End, Covent Garden is a district where history, culture, and the latest trends come together.

Once a thriving fruit and vegetable market, today it is filled with theaters, galleries, shops, and cafés surrounding its cobblestone square, bustling with visitors from all over the world.

This time, we visited the Qima Cafe and Patisserie Covent Garden, just a five-minute walk from the square.

Located in the heart of London’s West End, Covent Garden is a district where history, culture, and the latest trends come together.

Once a thriving fruit and vegetable market, today it is filled with theaters, galleries, shops, and cafés surrounding its cobblestone square, bustling with visitors from all over the world.

This time, we visited the Qima Cafe and Patisserie Covent Garden, just a five-minute walk from the square.

Qima Cafe was founded in September 2022 by Faris Sheibani.

Born and raised in London, Faris had a profound realization when he revisited his homeland, Yemen.

He came to understand that coffee could become a source of hope to sustain the lives of the people of this country.

Although Yemen is the birthplace of coffee cultivation, decades of social unrest and economic crisis have forced farmers into hardship, unable to receive fair compensation for their work.

In that moment, Faris re-envisioned coffee—not merely as a beverage, but as a bridge connecting people’s daily lives to a brighter future.

Qima Cafe was founded in September 2022 by Faris Sheibani.

Born and raised in London, Faris had a profound realization when he revisited his homeland, Yemen.

He came to understand that coffee could become a source of hope to sustain the lives of the people of this country.

Although Yemen is the birthplace of coffee cultivation, decades of social unrest and economic crisis have forced farmers into hardship, unable to receive fair compensation for their work.

In that moment, Faris re-envisioned coffee—not merely as a beverage, but as a bridge connecting people’s daily lives to a brighter future.

The philosophy of Qima Coffee is very simple:

“To ensure that producers can cultivate coffee with pride.”

“To ensure that consumers can enjoy each cup with confidence.”

And to build a system that connects the two.

For this reason, Qima has paid farmers several times the market price, reinvested part of its profits, and even carried out agronomic research and DNA verification.

Protecting the livelihoods of producers and building a sustainable coffee culture that will be passed on to future generations—this is the philosophy deeply rooted in the founder’s heritage.

The philosophy of Qima Coffee is very simple:

“To ensure that producers can cultivate coffee with pride.”

“To ensure that consumers can enjoy each cup with confidence.”

And to build a system that connects the two.

For this reason, Qima has paid farmers several times the market price, reinvested part of its profits, and even carried out agronomic research and DNA verification.

Protecting the livelihoods of producers and building a sustainable coffee culture that will be passed on to future generations—this is the philosophy deeply rooted in the founder’s heritage.

Qima Cafe and ORIGAMI

We asked the team why they chose ORIGAMI for their café and what they find appealing about it.

“We had been connected with the ORIGAMI team for several years even before opening the cafe.

When we were selecting brewing equipment and retail products for Qima Cafe,

we were drawn to ORIGAMI for its versatility, beautiful design, and the wonderful team behind it.

For a busy cafe environment, the ORIGAMI Air has been fantastic.

We love the flexibility of brewing with either conical or flat-bottom (wave-style) filter papers.

The draw-down is relatively fast, but using wave filters helps reduce bypass, resulting in clean, juicy, and well-balanced brews.

Our baristas also enjoy presenting coffee in various ways through ORIGAMI.

Its flexible design allows each coffee to be showcased in its own unique spectrum.”